Let's start at the beginning, what is an MMM? A media mix model is, at heart, a big regression model that is designed to tell you the...

Are you familiar with expected goals (xG)? If not, we should probably start there. One common complaint that you'll have heard about...

I'm going to go out on a limb here and say 'No' but stay with me because, as you've probably guessed, there's more to the story than...